King of the Court Japan

King of the Court Japan is the official Japanese version of the global King of the Court basketball tournament.

Produced and produced by MP3 International in partnership with King of the Court Australia, the event will bring a new level of competitive street basketball to Japan, blending sport, culture and entertainment into one high-energy experience.

The tournament brings together professional athletes, streetball legends, and fans on one stage to showcase Japan's basketball culture to the world.

the purpose


Official King of the Court franchise launched in Japan


  • Uniting Japan's B.League, 3x3 Premier, and streetball players in one tournament

  • Establishing a pathway for player development linking Japan and Australia

  • Build an annual cultural event platform centered around basketball

  • Expanding awareness of performance and lifestyle brands through full-scale integration

Our Approach

Coordinating a partnership with King of the Court Australia


  • Adapting tournament structure, rules, and formats for Japan

  • Venue setup and event production at Shinjuku Okubo Park

  • Creative direction, branding and promotional campaigns

  • Talent coordination with B.League and 3x3 Premier Athletes

  • Cultural storytelling through visuals, photography, and community engagement

result


Japan's first official King of the Court tournament was successfully held


  • 18 elite teams competed in the professional, 3x3 and streetball divisions

  • National media attention and high engagement across digital platforms

  • Direct access to King of the Court Melbourne opens

  • Strengthens MP3 International's position in event production and basketball culture development