About MP3 International

Founded in Tokyo by professional basketball player and creative director Michael Parker , MP3 International was built to connect performance, fashion and culture in one global ecosystem.

What began with a vision to combine sport and creativity has evolved into a multi-divisional company that builds, manages and distributes brands in the worlds of basketball, fashion, lifestyle and media .

From the hardwood to the runway, every MP3 International project is rooted in storytelling, design and innovation.

About Us

MP3 International is a creative company that develops original brands and supports external brands through strategy, production and distribution.

We act as both creators and partners , helping brands find their voice, define their purpose, and scale with authenticity.

Our scope of work is as follows:


  • Performance & Sports Brands — like MP3basketball and MonkeyOneMP3

  • Fashion & Culture Label — including B4NAFTER and its music-based storytelling division

  • Distribution & Events — EQLZ Japan and King of the Court Japan

Our Philosophy

We believe in slow creation and real impact.

In a rapidly changing culture, constructing meaning takes time.

Every brand we develop or sell is based on three core values:

  1. Authenticity —real stories, real people, real visions.
  2. Innovation— Blending creativity and performance to drive culture forward.
  3. Sustainability —Building products and systems that last.

MP3 International focuses on quality, consistency and culture , not hype.

Michael Parker

Michael Parker is a professional basketball player, creative director, entrepreneur, and resident of Japan for over 18 years.

His deep understanding of Japanese culture from an insider's perspective has shaped his ability to bridge sport, fashion and creativity through his company, MP3 International .


As one of Japan's greatest professional players, Michael has built a tradition of discipline and innovation on the court and in business.

Through brands such as MP3basketball , B4NAFTER , MonkeyOneMP3 and King of the Court Japan , he continues to redefine the connection between global creativity and Japanese culture.

Kaisey Sugawara

Yoshinari Sugawara sits at the intersection of culture, sports, and business. As Vice President of MP3 International, he leads global collaborations and market strategies with a clear mission: to elevate Japan's basketball scene and connect it to the world. Having spent approximately six years in New York, where he was immersed in its basketball culture and creative energy, Yoshinari injects his global spirit into everything he does. Fluent in Japanese and English, he bridges international brands with local communities, creating opportunities where sports, design, and culture meet. Outside of work, he is a passionate player, traveler, and photographer, capturing stories at the intersection of design and sports.