EQLZ Japan

EQLZ Japan marks the official introduction of EQLZ, the global performance footwear brand managed and distributed by MP3 International , to Japan.

The project focused on adapting EQLZ's performance engineering design philosophy to Japanese basketball culture, connecting international innovation with Japanese athletes, teams, and communities.

Project Overview

EQLZ Japan marks the official introduction of EQLZ, the global performance footwear brand managed and distributed by MP3 International , to Japan.

The project focused on adapting EQLZ's performance engineering design philosophy to Japanese basketball culture, connecting international innovation with Japanese athletes, teams, and communities.

the purpose

Launch and establish EQLZ in Japan through official MP3 international distribution


  • Build credibility by integrating EQLZ into the professional and grassroots basketball community

  • A localized campaign rooted in Japanese performance and streetwear identity

  • Introduces multiple EQLZ product lines to the Japanese market

  • Drive nationwide sales through digital and physical distribution channels

Our Approach

MP3 International led the brand development for EQLZ Japan , combining logistics, marketing and cultural adaptation.

The focus was on showcasing EQLZ not just as a performance product, but as a cultural performance brand that is part of Japan's growing basketball ecosystem.

The main initiatives are as follows:


  • E-commerce integration - Launching through Amazon Japan and MP3basketball.com .

  • Athlete Partnerships - Collaborations with B.League professional players and 3x3 premier athletes ensure EQLZ is worn at the highest level of competition.

  • Event Activation - Featured brand partner of King of the Court Japan, worn by elite streetball players and professionals during live competition.

  • Localized marketing - A campaign created in Tokyo with messaging that connects performance and lifestyle.

  • Bilingual Communication - Development of marketing content, packaging and visuals in English and Japanese.

result

Officially introducing EQLZ Japan as a major player in the Japanese performance footwear market.


  • EQLZ shoes are also worn by Japan's professional B League and have established a reputation for being trusted by top athletes.

  • It will be available nationwide through Amazon Japan and MP3basketball.com .

  • Incorporate your brand presence into live events, tournaments and digital campaigns.

  • MP3 International's integration into the sports, fashion and media ecosystem has increased awareness.