B4NAFTER

B4NAFTER is a Tokyo-based fashion brand born in opposition to fast fashion. Founded under the umbrella of MP3 International, B4NAFTER represents patience, craftsmanship, and meaning in a fast-paced world. Each piece is purposefully crafted to last, both physically and mentally.

About the brand

B4NAFTER was founded to challenge the throwaway mindset of modern fashion. Instead of following trends and seasons, we create stories. Each collection reflects a stage of transformation: B4, N, and AFTER , reminding us that true creativity takes time. From design to production, B4NAFTER values ​​quality, emotion, and sustainability , proving that fashion has soul.

philosophy

Fast fashion drives us to change so quickly that we forget the importance of feeling. B4NAFTER slows everything down, from concept to production, to create clothes with meaning, story and purpose. Each garment is small, intentional and directly connected to the wearer.

Production and inventory systems

Our products are made to order, so there's no waste or excess inventory. We have a strict inventory management model , tracking every item sold and knowing exactly who owns it. For pop-ups, showcases, events, and more, we only produce what's needed , maintaining reliability and control over your creative output.

Core Theme

I'm against fast fashion. I support the meaning.


  • Transformation as sustainability.

  • The drops are few, the stories are deep.

  • Always quality over quantity.

  • Every piece has a name and a story.

Visit B4nafter official website