King of the Court Japan Nagoya Qualifier — Held at Sneaker Con.
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On February 14, 2026, the King of the Court Japan Nagoya Qualifiers, hosted by MP3 International, took place at Sneaker Con in Port Messe Nagoya.
MP3 International produced both the tournament operations and the EQLZ pop-up for this event. The official 3v3 basketball qualifiers and product experience were held in the same space.
A court was set up in the center of the venue, where sneakers, music, fashion, and art intersected, and multiple teams competed in a tournament format among over 2,000 attendees. The winning teams secured a spot in the finals held in Tokyo.
At the same time, an EQLZ pop-up was set up at the venue, allowing attendees to experience the products in the same space as the competition.
Competition, culture, and products.
To establish them all in one environment.
MP3 International designs and executes this entire process.
Next up is Okinawa.
