MP3basketball

The foundation of MP3 International — built to merge the discipline of sport with the art of design. MP3basketball represents everything that drives athletes and creators to keep pushing forward.

About the Brand

Founded by professional basketball player Michael Parker, MP3basketball redefines performance culture.

It’s more than just apparel or footwear — it’s a mindset rooted in movement, mastery, and purpose.

From the hardwood to the streets, MP3basketball empowers players, artists, and dreamers to live the game every day.

Sub-Brands and Divisions

  • The street division of MP3basketball — where competition meets culture.

    It blends raw basketball energy with creative fashion, connecting athletes and artists under one identity.

  • Heem

    HEEM is a basketball lifestyle brand led by rising player Roman “Heem”, representing the fusion of cultures, confidence, and grit that define Japan’s new generation of hoopers.

  • HHH

    HHH, founded by Japanese player Hibiki Yamane, embodies discipline, respect, and passion for the game.
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