About MP3 International

Founded in Tokyo by professional basketball player and creative director Michael Parker, MP3 International was built to connect performance, fashion, and culture under one global ecosystem.

What began as a vision to merge sport and creativity has evolved into a multi-divisional corporation that builds, manages, and distributes brands across the worlds of basketball, fashion, lifestyle, and media.

From the hardwood to the runway, every project under MP3 International is rooted in storytelling, design, and innovation.

Who We Are

MP3 International is a creative corporation that develops original brands and supports external ones through strategy, production, and distribution.

We operate as both a creator and a partner, helping brands find their voice, define their purpose, and scale with integrity.

Our work spans:


  • Performance & Sport Brands — including MP3basketball and MonkeyOneMP3

  • Fashion & Culture Labels — including B4NAFTER and its music-based storytelling division

  • Distribution & Events — managing EQLZ Japan and King of the Court Japan

Our Philosophy

We believe in slow creation and real impact.

In a culture that moves fast, we take time to build meaning.

Every brand we develop or distribute is guided by three core values:

  1. Authenticity — real stories, real people, real vision.
  2. Innovation — blending creativity and performance to push culture forward.
  3. Sustainability — creating products and systems that last.

MP3 International stands for quality, consistency, and culture — not hype.

Michael Parker 

Michael Parker is a professional basketball player, creative director, and entrepreneur who has lived in Japan for over 18 years.

His deep understanding of Japanese culture — from an inside perspective — has shaped his ability to bridge sport, fashion, and creativity through his company, MP3 International.

As one of Japan’s most accomplished professional players, Michael has built a legacy of discipline and innovation, both on the court and in business.

Through brands like MP3basketball, B4NAFTER, MonkeyOneMP3, and King of the Court Japan, he continues to redefine how global creativity connects with Japanese culture.

Kaisey Sugawara

Kaisey Sugawara stands at the intersection of culture, sport, and business. As Vice President of MP3 International, he leads global collaborations and market strategy with a clear mission — to elevate Japan’s basketball scene and connect it to the world. After spending about six years in New York immersed in its basketball culture and creative energy, Kaisey brings that global spirit into everything he builds. Fluent in both Japanese and English, he bridges international brands and local communities, creating opportunities where sport, design, and culture meet. Beyond work, he’s a passionate player, traveler, and photographer who captures the stories where design and sport collide.