King of the Court Japan

King of the Court Japan is the official Japanese edition of the global King of the Court basketball format.

Produced and operated by MP3 International in partnership with King of the Court Australia, the event brings a new level of competitive street basketball to Japan — merging sport, culture, and entertainment into a single, high-energy experience.

The tournament unites professional athletes, streetball legends, and fans under one stage — showcasing Japan’s basketball culture to the world.

Objectives


Launch the official King of the Court franchise in Japan


  • Connect Japan’s B.League, 3x3 Premier, and streetball players in one competition

  • Establish a player pathway linking Japan and Australia

  • Build an annual cultural event platform centered around basketball

  • Expand visibility for performance and lifestyle brands through authentic integration

Our Approach


Partnership coordination with King of the Court Australia


  • Tournament structure, rules, and format adaptation for Japan

  • Venue setup and event production at Okubo Park, Shinjuku

  • Creative direction, branding, and promotional campaigns

  • Talent coordination with B.League and 3x3 Premier athletes

  • Cultural storytelling through visuals, photography, and community engagement

Results


Successfully launched Japan’s first official King of the Court tournament


  • 18 elite teams competed across pro, 3x3, and streetball divisions

  • National media attention and high engagement across digital platforms

  • Direct pathway created to King of the Court Melbourne

  • Strengthened MP3 International’s position in event production and basketball culture development