EQLZ Japan

EQLZ Japan marks the official introduction of the global performance footwear brand EQLZ into Japan, managed and distributed by MP3 International.

The project focused on adapting EQLZ’s performance-engineered design philosophy to Japan’s basketball culture — connecting international innovation with Japanese athletes, teams, and communities.

Project Overview

EQLZ Japan marks the official introduction of the global performance footwear brand EQLZ into Japan, managed and distributed by MP3 International.

The project focused on adapting EQLZ’s performance-engineered design philosophy to Japan’s basketball culture — connecting international innovation with Japanese athletes, teams, and communities.

Objectives

Launch and establish EQLZ in Japan through official MP3 International distribution


  • Build credibility by integrating EQLZ into professional and grassroots basketball scenes

  • Develop localized campaigns rooted in Japan’s performance and streetwear identity

  • Introduce multiple EQLZ product lines to the Japanese market

  • Drive nationwide sales through digital and physical distribution channels

Our Approach

MP3 International led the brand rollout of EQLZ Japan, combining logistics, marketing, and cultural adaptation.

The focus was on introducing EQLZ not only as a performance product but as a cultural performance brand that belongs to Japan’s growing basketball ecosystem.

Key initiatives included:


  • E-Commerce Integration — Launch through Amazon Japan and MP3basketball.com.

  • Athlete Partnerships — Collaboration with B.League professionals and 3x3 Premier athletes, ensuring EQLZ is worn at the highest competitive levels.

  • Event Activation — Featured brand partner for King of the Court Japan, worn by elite streetball players and pros during live competition.

  • Localized Marketing — Campaigns produced in Tokyo with messaging that connects performance with lifestyle.

  • Bilingual Communication — Development of English and Japanese marketing content, packaging, and visuals.

Results


Officially introduced EQLZ Japan as a key player in the Japanese performance footwear market.


  • EQLZ shoes worn in Japan’s professional B.League, establishing credibility among elite athletes.

  • Nationwide availability through Amazon Japan and MP3basketball.com.

  • Brand presence embedded in live events, tournaments, and digital campaigns.

  • Increased awareness through integration with MP3 International’s ecosystem of sport, fashion, and media.