B4NAFTER

B4NAFTER is a Tokyo-based fashion brand created in opposition to fast fashion. Built under MP3 International, it represents patience, craftsmanship, and meaning in a world driven by speed. Each piece is made with purpose — designed to last, emotionally and physically.

About the Brand

B4NAFTER was founded to challenge the disposable mindset of modern fashion. We don’t chase trends or follow seasons — we create stories. Each collection reflects a phase of transformation — B4, N, and AFTER — reminding us that true creativity takes time. From design to production, B4NAFTER focuses on quality, emotion, and sustainability, proving that fashion can still have soul.

Philosophy

Fast fashion moves fast because it forgets what it means to feel. B4NAFTER slows everything down — from concept to creation — crafting clothing that holds meaning, story, and intention. Every drop is small, deliberate, and connected directly to those who wear it.

Production and Inventory System

Our products are made when ordered, ensuring no waste and no excess stock. We operate under a strict inventory model, allowing us to track every piece sold and know exactly who owns it. For pop-ups, showcases, and events, we produce only what’s needed, maintaining authenticity and control over our creative output.

Core Themes


Anti–fast fashion. Pro–meaning.


  • Transformation as sustainability.

  • Fewer drops, deeper stories.

  • Quality over quantity — always.

  • Every piece has a name and a story.

Visit B4nafter offical website